Electra Media Group opened for business on 1 May 1994. It was originally established to provide representation services in south-east Asia for English-language publishers.
By the late 1990s Electra was providing creative services to publishers in Australia, the USA and Britain. We have created a wide range of books for Grolier, Franklin Watts, Gareth Stevens, Heinemann-Raintree and others.
In 2010 Electra began publishing a range of books for school students aged 10-16. Under the Trocadero imprint, these cater primarily for the National History Curriculum.
A series of titles for primary school levels was recently created for Bauer Media under their Australian Geographic History imprint.
In September 2014 Challis Guides was launched. Challis is a publisher of travel guide apps for use on mobile phones.
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